MarketingStation.com.brApresentar e discutir a relevância da colaboração, seus desafios e oportunidades no desenvolvimento do novo CFO (Chief Financial Officer) hoje no país. Estes são os objetivos da 8ª edição do Business Fórum. O encontro é promovido pela IT Mídia, empresa de mídias de negócios, e acontece entre os dias 20 e 24 de agosto, no Hotel Transamérica, na Ilha de Comandatuba.- BA.
Impulsionada pelos resultados que vem trazendo às empresas brasileiras e já caracterizada como um case de sucesso pela evolução que vem trazendo às organizações, a Colaboração vem sendo considerada peça fundamental no dia-a-dia do mercado.
Alinhada a essa tendência, a decisão da IT Mídia pelo tema como base para o encontro tem total relação com a contribuição para a evolução do CFO, seguindo as tendências apontadas pelo mercado. O objetivo do Business Forum 2008 é utilizar ferramentas colaborativas e auxiliar em mudanças inovadoras nas empresas, incentivadas pela vivência dos CFOs durante o encontro.
Como Keynote Speaker deste ano, a IT Mídia traz Luis Augusto Lobão Mendes, Professor de Estratégia e Desenvolvimento Organizacional da Fundação Dom Cabral. Durante a palestra: “Colaboração: Desafios e oportunidades na ascensão do novo CFO”, Lobão apresentará cases de empresas que aplicaram a Colaboração e revolucionaram seus negócios. Os exemplos servirão de referência durante a dinâmica com os CFOs.
Além da apresentação do Profº Lobão, outros painéis contarão com a presença de CFOs para discussão sobre o impacto da Colaboração no crescimento das corporações. Para mostrar ainda mais os resultados da influência da colaboração na prática, serão apresentados cases como o da empresa colombiana Corona e do Banco Real.
O formato diferenciado proposto pelo encontro contempla ainda, além do conteúdo ministrado por especialistas, a oportunidade dos CFOs desenvolverem projetos em resposta a assuntos propostos como: gestão de risco, de performance e de pessoas, reputação da imagem da empresa e do executivo de finanças.
“O objetivo é, além de falar de colaboração, promover que os próprios executivos se sintam parte integrante desse conceito. Serão momentos de teoria e prática com um único intuito: fazer com que o participante veja a importância da colaboração e como ela pode trazer resultados efetivos nos negócios empresariais. Isso será possível pela prática vivenciada nas dinâmicas colaborativas do Business Forum”, Emerson Moraes, Gerente de Marketing da IT Mídia.
Outro diferencial do encontro são as Business Suites dos patrocinadores, que funcionam como uma extensão de seus respectivos escritórios para realização de reuniões com os convidados. O intuito é apresentar as mais recentes novidades para o setor.
Entre os patrocinadores do encontro, estão: Bradesco, Oracle, KPMG, FDC, Neumann, Disec, Microcity e Cognos.
Já confirmaram presença mais de 80 CFOs das mais importantes empresas do Brasil como: Arno, Amil Assistência Médica, Atento Brasil, Banco ABN AMRO Real Fundação Bradesco, Bombril, Goodyear, Petrobras-Refap, Ticket, Liquigás, Microsoft, dentre outras.
Paralelo ao conteúdo profissional, o Business Forum 2008 oferece uma programação dedicada ao relacionamento entre os participantes como jantares temáticos e atividades de esporte ao ar livre.
Para mais informações sobre o encontro, acesse www.businessforum.com.br
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